Our Mission & Vision

Supporting homegrown brands + promoting a culture of taste over trend.

Pause before you pick: it’s a community for homegrown brands made and bought with love.

This website helps us showcase all the unique homegrown brands you see on social media or online, so you will always be able to go back to them before you end up getting something boring that isn’t you at all! Oh, and also- we love to talk about what we do. This place is a community and home to everyone who is into the idea of mindful consumerism, one pause at a time!

Cherry Picked Mission
Oh no! Did we forget to introduce ourselves?

Hi! We are...

Anunita

Anunita

A shopaholic who takes pride in trying new brands, unique products, and entering any room as the IT girl, Jena (her pet name), believes there is no such thing as overdressed.
But, for a shopaholic, Jena sure does believe in getting your money’s worth and using every last drop from that bottle.
After all, that is what PausePick is about…

Sanya

Sanya

Ironically, shopping used to stress her out. But supporting true-blue homegrown brands, spreading the word about artisans, and spending money consciously on art and talent did not. When she found out that you can do this through shopping, we got our convert! While she loves to see an aesthetic, it is the unique personality of people translated into their shopping habits that she hopes to catch with PausePick.

What People Say

Surfing into a wave of outfits. Seriously you will pleased with cool stuff.

Yellow Hoddie

Annada

June 25, 2025
5 star review

PausePick has been my go-to since day one — what started as a simple Excel sheet quickly became like it’s coming from a friend who’s done all the research for you.

Yellow Hoddie

Monica

July 05, 2025
5 star review

I highly recommend this site for exploring new and new and genuine brands.

Yellow Hoddie

Adisha

Aug 25, 2025
5 star review

I love the database they have developed because it led me to my perfect heels :)

Yellow Hoddie

Arushi

Sep 01, 2025
5 star review

Sanya and Anunita are really able to find the exact products that you are looking for. This is very helpful for shopping recommendations!

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